Venture background will explain the major factors of the restaurant including the size of 35 square meters, location, and offered products and facilities, and entrepreneurs’ background. It is part of the vast hotel and restaurant industry of UAE which is particularly dominated by foreign giant food retailers as McDonald’s, KFC, Burger King which pose some of strengths, weaknesses, opportunities, and threats while the industry background will also be explained by a PEST analysis showing its political, economic, social and technological impact and forces in the national context. The business plan of Green Apple restaurant is going to focus on the nook and corners of introducing a new organic food restaurant at the Al Khalidiyah mall location in Abu Dhabi, UAE. Decorated with high-quality furniture and other tools for cooking, the restaurant will run on the motto of “Taste for a healthy life”. The restaurant will use a rented area at the specified space of mentioned shopping mall for serving its customers with an adjusted cooking room. It will be established based on a partnership agreement and will need $800000 to run the operation for the forthcoming 3 years. For this, the restaurant will offer several healthy and delicious food items, like- chicken, mutton and beef burger, pizza, pastries, noodles, soup, hamburger, juice, and all other forms of Western, Indian, Asian, Dessert, and Subcontinental foods which will be prepared by complete natural and herbal ingredients that will be safe for health by assisting the internal protective organs from diseases and nutritive demand of the body. The objective of building such form of organization is to make acknowledged the huge population of the country with the exclusive feature and flavor of natural foods as well the opportunity of being healthy with such habit of meals. Green Apple is a new organic food restaurant which is being established at 30, Al Khalidiyah shopping mall, 3 rd floor of Abu Dhabi in UAE.

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